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LATINA
Style 50 2007
Once again, we rank the top
50 companies for Latinas to work for in the United
States, in the 10th annual LATINA Style
50. |
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For PepsiCo, Inc. the recruiting,
training, and retaining of a diverse
workforce is key to pleasing the
evolving palates of its customer base in
the United States. To achieve greater
diversity the company utilizes
recruitment ads directed specifically to
Latinas and attends events hosted by the
National Council of La Raza (NCLR) and
the National Society of Hispanic MBAs (NSHMBA).
PepsiCo, Inc. takes the retention of
these Latinas seriously. Its corporate
culture is that of inclusion—with the
realization that employees need to feel
valued and have equal opportunities to
contribute to and succeed within the
company. Latina employees can
participate in various programs and
support groups, including the Power
Pairs Program designed to foster
relationships between management and
women of color. In 2000, the Latino/Hispanic
Advisory Board was created to advise the
company on a number of diversity issues
including brand marketing and employee
support. |
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Marie
Quintana
Vice President, Ethnic Sales
Development |
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As the vice president of PepsiCo Ethnic
Sales Development, Marie Quintana drives the
corporate strategy for the company’s
multicultural markets. She develops strategies
to increase customer loyalty, strengthen
community partnerships with customers, and
support grassroots initiatives. To ensure
success, Quintana works closely with all
multicultural and sales capabilities teams and
operates a center of excellence that works to
drive these practices. She is active in the
company’s various diversity networks.
LATINA Style applauds PepsiCo, Inc.’s
commitment to diversity and inclusion, as well
as its continued recruitment, training, and
retaining of Latinas in its workforce.
www.pepsico.com |
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The
2007 LATINA Style 50 Special Report
This year marks the 10th year anniversary of the
LATINA Style 50! Since its beginning in 1998,
we have proudly highlighted those companies that
realize the positive impact Latinas have on the
bottom line and actively recruit and promote
Latinas. For this reason, we are delighted to
recognize those companies that have been with us
since the beginning. The following companies have
shown a long term commitment to diversity and
inclusion, making the LATINA Style 50 every
year for the past 10 years, they are: Aetna Inc.,
Allstate Insurance Company, American Express Company,
Citigroup Inc., Colgate-Palmolive Company, Fannie
Mae, General Motors Corporation, IBM, Merrill Lynch,
Principal Financial Group, State Farm Mutual
Insurance Companies, The Procter & Gamble Company
and Wachovia.
Over the past 10 years, we have witnessed an
increasing number of Latinas entering the corporate
world, and are pleased to observe that they are
rising up the corporate ladder at all levels.
However, there is still plenty of room for
improvement.
Another positive development observed is that the
majority of LATINA Style 50 companies that
went through a downsizing process were able to keep
the percentage of Latina employees constant.
Our Company of the Year for 2007 is PepsiCo, Inc.
Its selection marks an important occasion for the
LATINA Style 50, as it is the first time in
our history that the Company of the Year is headed
by a woman. As chairman & CEO of PepsiCo, Inc.,
Indra Nooyi leads a company with a strong commitment
to diversity and inclusion—and most importantly in
which Latinas can flourish.
By Kirsten Luxbacher |
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