The quest to find eternal career bliss may sometimes seem like a hopeless journey. As we ponder whether or not the grass is truly greener at another company, maybe it’s time to take action and find out. But where to begin? In addition to completing the elemental steps, such as updating your résumé, you must decide what your ideal job really is. Needless to say, with such an overwhelming number of career possibilities, it can be a difficult decision.
In today’s job market, the competition is fierce, which can be wearisome for many professional Latinas. Finding a position in a specific area of expertise at a company can seem impossible. For this reason, LATINA Style offers resources to assist Latinas in finding the right position at the right company.
Through the LATINA Style 50 special report and related articles, professional Latinas can obtain information on the 50 companies selected as the top companies for Latinas to work for in the United States—information, for example, on the number of Latina executives at those companies and on their mentoring and benefits programs. We proudly continue in this vein by bringing you information on the recruiting trends and strategies utilized by the top 50 companies.
To ensure that productive and innovative Latinas are employed, each year the top 50 companies spend hundreds of millions of dollars in recruiting campaigns and in ongoing research to develop new recruiting strategies.
Furthermore, many of the selected companies are exploring new recruiting tactics on college campuses and at college events. This technique is largely successful and considered most effective when targeting specific job categories. The “Recruitment Locations” chart shown below indicates the number of top 50 companies that recruit on college campuses; at college career fairs, conferences, and workshops; and in other such arenas. As noted, the vast majority of the selected companies prefer to make on-site college visits rather than to rely simply on printed materials, such as recruitment brochures and diversity reports.
In addition, many of the top 50 companies showcase their commitment to hiring professional Latinas by advertising available positions in various Hispanic media outlets.
As the below “Recruitment Through Hispanic Media” chart indicates, a significant number of companies place recruiting ads in Hispanic publications, as well as on Hispanic radio and television stations and websites. The utilization of Hispanic media resources demonstrates that many of the companies are well aware of the sense of community of professional Latinas and displays the companies’ devotion to promoting career and personal growth.
Many of the top 50 companies are researching new, innovative methods to recruit professional Latinas. One new trend is to seek the support of a corporate-management firm or recruiting agency. It’s no surprise that this industry is quickly expanding. Corporations rely on this type of agency to assist in attracting qualified candidates. The duties many of these agencies perform include obtaining background information on and interviewing applicants to client corporations and then providing them with recommendations. By using this system, the client companies are able to efficiently and effectively select the best candidate for an available position.
Another innovative trend emerging from corporations is the direct online career links many are posting on their company websites. In-depth descriptions of available positions detail the responsibilities and requirements that companies are searching for in potential employees. Companies have the ability to quickly receive and review applications to determine which candidates would be the best fit.
A renowned recruiting method, and one that symbolizes the technology age, is searching for candidates using online career sites, such as Careerbuilder.com or Monster.com. These sights are used by numerous national and international corporations, small businesses, and, of course, all of the top 50 companies. Literally hundreds of résumés are at the companies’ disposal.
With a multitude of resources available and with the competitive nature of today’s job market, many companies are constantly searching for that untapped source. Isn’t it about time these companies found you!