2012 Company of the year
Starting nearly 50 years ago, Comcast Corporation (Comcast/NBCUniversal) has become one of the world’s leading media, entertainment and communications companies. Principally involved in the operation of cable systems through Comcast Cable and in the development, production, and distribution of entertainment, news, sports, and other content for global audiences through NBCUniversal, the company’s continued success can be attributed in part to its long-standing commitment to diversity.This commitment is reflected in Comcast Corporation’s leadership, workforce, purchasing decisions, programing and community investment. Between 2010 and 2011, Comcast Corporation significantly increased the Latina population within the corporation. The increase was also seen in the number of Latinas at the executive and senior leadership positions. To support and continue the growth of its employees, the company hosts a variety of employee resource groups. Somos Comcástico is a newly created Hispanic employee network that strives to impact innovation, collaboration and exceptional business results by developing future leaders and serving the community. Somos Comcástico’s goals are upheld by their three pillars of recruitment, retention, and promotions. In the fourth quarter of 2011, Comcast Corporation introduced a new program called the Executive Leadership Career Advancement Program (ELCAP).
This intense program is intended to accelerate career growth and increase retention for a diverse pipeline of leadership talent at Comcast. Myrna Soto is the senior vice president & CIISO (Chief Infrastructure and Information Security officer) at Comcast Corporation. Soto is also the Executive Champion for the newly piloted Comcast affinity group, Somos Comcástico. Soto holds a bachelor’s degree from Florida International University, a M.S. in Industrial Psychology, and a MBA from Nova Southeastern University.
The 2012 LATINA Style 50 Special Report
In 1997, the founder of LATINA Style Magazine, Anna Maria Arias saw the need to highlight Latinas in the business world as well as provide information on companies with the best environments for these Latinas to grow. Along with the assistance of the U.S. Department of Labor, the U.S. Equal Employment Opportunity Commission, and national Hispanic organizations, the LATINAStyle 50 Report was born. Fifteen years later, the report still remains the best source for Latinas, both the young and experienced.
A lot has changed since 1997, but our work remains as relevant as ever. Back then, living without a cell phone was deemed acceptable, DVDs were the next big hit, and ‘Facebook’ and ‘Twitter’ were nonsensical words. The nation’s economy has changed as well from record-breaking highs to disappointing lows. This year, we are honoring companies that support Latinas through these ups and downs. We give special accolades to companies that increased their overall Latina population and companies whose Latina representation have grown in their executive levels. We also place great emphasis on businesses that provide retirement plans that will support Latinas through their next chapter of life. Finally, as a continuation of the 2011 report, we acknowledge organizations who offer opportunities to our military heroes coming back home.
LATINA Style encourages employees to take a moment to see what training, mentoring, and leadership programs are available within their respective company. Often times, employees do not take advantage of all the resources that their company offers to them. These programs bring out the potential in each employee and can position them for recognition and promotions. Some companies also host employee resource groups or affinity groups. These groups assist the companies understand the needs of their employees and provide valuable insight on how to better recruitment and customer engagement. The majority of the companies listed offer some if not all of these programs. For students, all of the companies listed have paid internships and the opportunity for education reimbursement, so we strongly encourage you to look into these prospects.
On the 15th anniversary of the LATINA Style 50, we are proud to announce Comcast Corporation as the 2012 LATINA Style 50 Company of the Year! Congratulations to all the 2012 LATINA Style 50 companies!
Article written by Deanna G. Zapanta