2007 Company of the year
For PepsiCo, Inc. the recruiting, training, and retaining of a diverse workforce is key to pleasing the evolving palates of its customer base in the United States.
To achieve greater diversity the company utilizes recruitment ads directed specifically to Latinas and attends events hosted by the National Council of La Raza (NCLR) and the National Society of Hispanic MBAs (NSHMBA). PepsiCo, Inc. takes the retention of these Latinas seriously. Its corporate culture is that of inclusion—with the realization that employees need to feel valued and have equal opportunities to contribute to and succeed within the company. Latina employees can participate in various programs and support groups, including the Power Pairs Program designed to foster relationships between management and women of color. In 2000, the Latino/Hispanic Advisory Board was created to advise the company on a number of diversity issues including brand marketing and employee support.
As the vice president of PepsiCo Ethnic Sales Development, Marie Quintana drives the corporate strategy for the company’s multicultural markets. She develops strategies to increase customer loyalty, strengthen community partnerships with customers, and support grassroots initiatives. To ensure success, Quintana works closely with all multicultural and sales capabilities teams and operates a center of excellence that works to drive these practices. She is active in the company’s various diversity networks.
LATINA Style applauds PepsiCo, Inc.’s commitment to diversity and inclusion, as well as its continued recruitment, training, and retaining of Latinas in its workforce.
The 2007 LATINA Style 50 Special Report
This year marks the 10th year anniversary of the LATINA Style 50! Since its beginning in 1998, we have proudly highlighted those companies that realize the positive impact Latinas have on the bottom line and actively recruit and promote Latinas. For this reason, we are delighted to recognize those companies that have been with us since the beginning. The following companies have shown a long term commitment to diversity and inclusion, making the LATINA Style 50 every year for the past 10 years, they are: Aetna Inc., Allstate Insurance Company, American Express Company, Citigroup Inc., Colgate-Palmolive Company, Fannie Mae, General Motors Corporation, IBM, Merrill Lynch, Principal Financial Group, State Farm Mutual Insurance Companies, The Procter & Gamble Company and Wachovia.
Over the past 10 years, we have witnessed an increasing number of Latinas entering the corporate world, and are pleased to observe that they are rising up the corporate ladder at all levels. However, there is still plenty of room for improvement.
Another positive development observed is that the majority of LATINA Style 50 companies that went through a downsizing process were able to keep the percentage of Latina employees constant.
Our Company of the Year for 2007 is PepsiCo, Inc. Its selection marks an important occasion for the LATINA Style 50, as it is the first time in our history that the Company of the Year is headed by a woman. As chairman & CEO of PepsiCo, Inc., Indra Nooyi leads a company with a strong commitment to diversity and inclusion—and most importantly in which Latinas can flourish.
By Kirsten Luxbacher